Define standard campaign tracking codes for a business

Module purpose

Managers should agree standard codes with the members of their own team or agency. If they don’t, the campaign tracking parameters won’t be consistent across different marketing activities and you won’t be able to see which media channels or tactics worked and which didn’t.

Although some digital channels are tracked by default – organic search, for example – many others, like email and social media marketing, aren’t and can be tracked more accurately using campaign tracking parameters.

Use our campaign tracking code creator template to standardize your tracking codes for email and social media marketing campaigns.

Module structure

• Course Outline
• Do you use agreed standard marketing codes?
• Objectives
• Best practice guidelines for tagging URLs
• Test your understanding
• Summary

Learning objectives

• Create campaign tracking codes in analytics in order to review the media sources generating website interactions
• Establish a consistent standard of marketing source codes in analytics for an organization