Define marketing communication budget

Learn how to build a detailed marketing budget to track spending and ROI across campaigns

Module purpose

A marketing communications budget that is focused on different detailed cost elements of selected media is critical for ensuring your expenditure is aligned with results.

In this module, learn how to build a more detailed budget for your marketing so that you can be confident about spending and the results delivered by selected media across your campaigns.

How is the Learning Path structured?

Objectives
What should be budgeted for?
The importance of creating a detailed budget
Main categories of investment in a budget
How much to invest?
Summary

Learning Objectives

Review your current approaches to annual communications budgeting
Define the best investment/cost categories to include within a comprehensive communications budget for managing inbound marketing

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This module is in the Content Marketing Learning Path

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