FREE WEBINAR: Preparing your 2025 Digital Marketing Strategy with RACE

Learning Paths

Customizing ChatGPT for your marketing workflows with GPTs

Learn a powerful technique to create reusable prompts to support your marketing

“You won’t be replaced by AI, but you will be replaced with someone that understands and uses AI”.

This module is aimed at making you a smarter marketer who understands more advanced AI customization approaches such as creating GPTs.

Learning objectives

Review the options for tailoring ChatGPT to your business to gain better results
Understand the potential of using OpenAI GPTs for supporting marketing tasks and how to create them

The module is in these sections:

Objectives
Basic customization of ChatGPT
Creating a Prompt Library
An example of the power of GPTs
GPTs: what and why?
How to create a GPT – a worked example
Summary

Business membership badge icon

Starter or Pro membership is required

Toolkit illustration

This module is in the AI for Marketing Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already a Starter member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

CLOSE