Customizing ChatGPT for your marketing workflows with GPTs

Learn a powerful technique to create reusable prompts to support your marketing

“You won’t be replaced by AI, but you will be replaced with someone that understands and uses AI”.

This module is aimed at making you a smarter marketer who understands more advanced AI customization approaches such as creating GPTs. GPTs are a function OpenAI has created within ChatGPT to make it easier to create agents that are tailored to a particular function. These can be made more specific to a business by using RAG (Retrieval-Augmented Generation) to upload and apply business and market content.

Learning objectives

Review the options for tailoring ChatGPT to your business to gain better results
Understand the potential of using OpenAI GPTs for supporting marketing tasks and how to create them

The module is in these sections:

Objectives
Basic customization of ChatGPT
Creating a Prompt Library
An example of the power of GPTs
GPTs: what and why?
How to create a GPT – a worked example
Summary

Paid membership is required

This module is in the AI for Marketing Learning Path

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