Create a social media strategy

Learn how to structure a social media strategy and translate it into practical actions to improve your goals

Module purpose

Social media is a powerful form of marketing communications because it can support many objectives across the customer lifecycle. This is shown in our lifecycle visual which show how a blend of organic and paid social media can be used to grow awareness, nurture interest and encourage purchase.

In this module, we focus on developing a communications strategy to develop awareness and support customer acquisition and retention.

How is the Learning Path structured?

Objectives
Social media goals to focus on
Creating a social media communications strategy with the 5Ws
WHAT are you going to share?
WHERE are you going to share?
WHEN are you going to share?
Summary

Learning Objectives

Structure a social media strategy to improve customer lifecycle communications
Translate a social media strategy into practical actions to improve your goals

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This module is in the Social Media Marketing Learning Path

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