Learning Paths

Create relevant body copy​

Learn how to create relevant page copy and markup to support SEO

Module purpose

The ideal length for SEO was long considered to be a minimum of 350 words within the page content. It is now common to see many companies creating 2,000+ word, in-depth guides and pages to showcase their expertise which performs well for SEO.

In this module, we will look at how length and the style of copy can improve visibility.

How is the Learning Path structured?

  • Objectives
  • What is good body copy and why is it important?
  • Body copy for landing pages
  • Writing persuasive copy
  • Summary

Learning Objectives

  • Recognize the key elements of body copy that improve SEO

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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