Copywriting for B2B and B2C product pages

Learn how to craft copy for persuasive product pages

Module purpose

Product pages are the lifeblood of many types of website from E-commerce Product Description (PDP) pages through to B2B services.

To be effective, they must communicate the benefits of both the product or service and reassure site visitors about the brand.

In this module, you will learn key copywriting techniques applied to product pages including how to structure using the inverted pyramid technique and keep types of content to include to counter objections. Guidance is supplemented with examples from B2C and B2B product pages.

How is the Learning Path module structured?

Objectives
1. Where do product pages fit in the customer journey?
2. Structure your product pages to encourage purchase or enquiry
3. Compose strong product page headlines and subheadings
4. Highlight benefits
5. Directly address concerns a customer may have
6. Reassure by answering users’ questions
Summary

Learning Objectives

By the end of this module, you will be able to:

Create quality, persuasive copy for B2B or B2C product pages
Review and optimize copy for an existing product page

Any Paid Membership is required

This module is in the Content Marketing Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here