Learning Paths

Copywriting for an effective sales letter or email

Learn key copywriting techniques to get more of your sales letters and emails opened, read and responded to

Module purpose

Sales letters and emails offer a fast, simple and economical way to attract new customers and generate fresh business opportunities.

Unfortunately, a high percentage of everything that marketers send out by either email or post hits the waste or recycle bin in less than 5 seconds.

In this module, learn key copywriting techniques that you can use immediately to get more of your sales letters and emails opened, read and responded to.

How is the Learning Path module structured?

  • Objectives
  • 1. Understanding your audience
  • 2. Structuring your message
  • 3. Emotional drivers
  • 4. How to use fixing points
  • 5. 10-point checklist
  • Summary

Learning Objectives

By the end of this module you will be able to:

  • Apply customer-centricity to capture and retain your target audience’s attention
  • Structure your messaging so that you say the right things at the right time
  • Harness emotional drivers to turn customer need into customer desire
  • Use fixing points to make more people spend more time reading what you write

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This module is in the Email Marketing and Automation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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