Complete a content audit

Create a data-driven content audit of your website assets to identify improvements to your content marketing

Module purpose

This module will show you how to create a content audit by using the power of data-driven marketing and integrating analytics data into your audit. This will help you identify your best and worst-performing content, before making improvements that will increase leads and sales.

By moving down a level to look at how to audit individual content pages on a website, you will discover the importance of grouping similar content together for larger websites. We provide advice on how to do this using GA4 and other useful data-integration tools.

How is the Learning Path structured?

Objectives
What is a content audit?
Produce a content inventory
Integrate relevant analytics KPIs to audit
Using Google Sheets for your audit
Tools for completing a content audit
Summary

Learning Objectives

Complete a comprehensive audit of your website assets
Describe KPIs to compare content effectiveness and group related pages
Recommend tools to support a content audit and integrate data into a spreadsheet

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This module is in the Content Marketing Learning Path

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