Building Cornerstone content
Learn about the benefits of creating cornerstone content and a structured process for creating it
Module purpose
Typically, product and service pages don’t tend to attract links for your target keywords.
This means additional content needs to be created which does – this is “cornerstone content”.
This content can be blog pages, but may also include other dedicated pages created to rank.
How is the Learning Path structured?
- Objectives
- What is cornerstone content?
- Why is cornerstone content important?
- What can be considered cornerstone content?
- Approaches to creating cornerstone content
- Cornerstone content creation process
- Summary
Learning Objectives
- Be able to create and curate high-quality cornerstone content
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This module is in the Search Engine Optimization (SEO) Learning Path
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