Benchmarking email marketing performance

Learn the important metrics to review the effectiveness of your email marketing and how to compare them against published benchmarks

Module purpose

Interaction with email campaigns is typically measured through open and click-through rates. It is useful to review email response in this way, but if this is all you measure, you’re missing the bigger picture of assessing the value of email to your company and its customers.

In this module, you’ll learn important metrics to help you review the effectiveness of your email marketing and how to compare them against published benchmarks.

It includes updated information on how you can compare the business value generated by different types of email marketing activity compared to other channels using acquisition reports in Google Analytics 4.

How is the Learning Path structured?

Objectives
What are email marketing metrics?
Why your email metrics matter
Business metrics
Process metrics
Hidden metrics
Benchmarking against your competition
Summary

Learning Objectives

Understand the metrics that reflect the engagement of your email marketing
Benchmark your email marketing performance against competitors

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

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