Audit social media effectiveness
Learn how to review the effectiveness of your social media marketing using benchmarks
Module purpose
A common question since social media first started to be used by businesses has been “What exactly does our social media marketing contribute?”
In this module, we will explain why you need to understand which marketing activities are generating results and which are not, before setting any objectives and strategies for improving the use of your social media marketing platforms.
How is the Learning Path structured?
- Objectives
- The five key goals of social media
- Review social media effectiveness
- Benchmark your use of social media with other organizations
- Tools to audit your social media governance capabilities
- Summary
Learning Objectives
- Review the effectiveness of your social media marketing
- Benchmark your use of social media with other organizations
- Identify improvements to how social media marketing is managed
Any Paid Membership is required
This module is in the Social Media Marketing Learning Path
View Learning PathMembership options include access to Learning Paths and much more.
Membership Options Already an Learner/Starter/Pro member?Login here
