Auditing and improving email deliverability

Learn how to review how many of your emails reach the inbox and understand techniques that can be used to increase delivery

Module purpose

Getting your emails delivered and into your subscriber’s inbox is essential to make the most of your email marketing. Poor deliverability means subscribers don’t see your messages. This leads to decreasing engagement and revenue.

This module shows you how to audit for deliverability issues and then take action to improve deliverability and manage your sender reputation.

How is the Learning Path structured?

Objectives
How much is poor email delivery limiting email marketing?
Understanding email delivery measures
What factors affect delivery?
Understanding and managing your sender reputation
Content assessment
Spam traps
Other IP broadcasting factors
Summary

Learning Objectives

Understand the fundamental elements of email marketing deliverability
Learn how to audit your current programme for deliverability problems and start to identify the underlying causes
Discover the ways to start improving your deliverability
Find the right tools to help you monitor your deliverability

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

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