Learning Paths

AI governance for marketing

Learn the benefits of and how to create an AI governance policy to streamline your use of AI in marketing

Module purpose

In this module, learn the benefits of and how to create an AI governance policy to streamline your use of AI in marketing. It discusses what types of businesses should have a policy, the benefits of having one, and how to structure one simply for your business.

How is the Learning Path structured?

Objectives
Which types of businesses will need an AI governance policy?
Why is an AI governance policy needed?
How to structure an AI governance policy?
Summary

Learning Objectives

Explain the reasons why an AI governance policy may be needed
Structure an AI governance policy

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.