Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search is a cost-effective technique for generating leads …..
Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..
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FREE ACCESSUse our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: “Achieving marketing …..
How to strategically manage your marketing spend with 8 integrated simple marketing budget templates for different types of marketing investment Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re …..
6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
