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Given the growing use of smartphones it's probably no surprise that marketers expenditure on mobile marketing spend will continue to rise over the next 4 years. So many businesses are clearly embracing these advertising opportunities to connect with new and existing customers in this way.
New research from EMarketer shows the recent growth and forward to 2019.
Mobile ad spend is due to increase by 60% this year and will reach a 'tipping point' in 2016 when mobile ad spend exceeds spend on desktop ad formats begging the question 'How much of our investment in communications is aimed at reaching consumers on mobile devices?
It's expected that the US and China will show immediate short-term growth as Germany, UK and Japan's mobile spending will increase over the longer term.
You can check out and compare ad spend by country with Emarketer's Ad Spending tool.
S,o if you are growing your business domestically or overseas, then it looks like it's definitely worth the investment in mobile marketing and ensuring you are fully optimised. Not only to give a good UX to consumers engaging with your brand though also due to the forthcoming SEO Google changes this month, whereby mobile will be in included in SEO ranking which will be discussing this week.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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