American shoppers are spending more online, with revenue is expected to reach $307 billion by 2017. VWO 's eCommerce survey highlights some interesting findings to optimise your communication strategy as it explores how to capture the attention of online shoppers and understand what influences their buying decision.
The survey highlights the power of 'Retargeting':
'54% of buyers will buy retargeted products, if a discount is offered'
The graph shows there are tactics available to convert shoppers with retargeting and the most receptive are 18-34 year olds.
You can read the full report for more ecommerce conversion tactics.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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