Build an effective digital communications strategy
Who is this guide for?
This guide will help sales and marketing leaders who are reviewing how to leverage technology to improve the quality of their processes for customer acquisition. It is relevant for both B2B and B2C audiences.
The guide is aimed at helping these roles:
- Marketing directors and CMOs
- Sales directors and sales managers
- Business owners reviewing improvements to their marketing and sales processes
- Marketing technologists inc. CIOs responsible for integrating marketing applications and data
Win and retain more customers today
What you'll get
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Find new opportunities
Review your customer journey throughout your marketing funnel. Identify gaps and find new avenues for growth.
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Design the perfect engagement strategy
Learn more about who your customers are. Create a content strategy that really packs a punch.
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Create a 90-day plan
Strategize how to implement and optimize your goals. Apply AI to improve your communications and save time.
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Align your marketing and sales teams
An integrated approach to communications throughout the business. Really nurture your leads to keep them coming back.
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Take your marketing to the next level
Get started today. Book a strategy consultation call to find out more about Business Professional Membership and receive practical next step recommendations.
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Smart Insights is my digital marketing bible. It provides a holistic view of digital marketing and how to implement all aspects of digital in marketing.
Pascal Lanot
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We are already using the RACE Framework. It’s a big part of everything we do. It’s embedded in our strategy and planning whenever we start with a new project.
Joanne Hancox