Optimize your organic Instagram marketing
Discover the latest tips and tactics to reach, engage and convert your customers through organic Instagram marketing
Module Purpose
Looking to make the most of your Instagram marketing? In this Learning Path module, dive into all the key benefits and features of organic Instagram marketing. Learn top tips for optimizing your page and how to utilize Instagram’s features to create engaging content. We’ve added a lesson on Meta’s app Threads – launched July 2023 – to help you assess if the channel can help you reach your marketing objectives (or not).
How is the Learning Path structured?
- Objectives
- How to use RACE to align your social tactics with your goals
- Optimize your profile and business page
- Optimize your content and editorial calendar
- User-generated content
- Utilizing Instagram Stories and Reels
- Using Threads for marketing
- Summary
Learning Objectives
- Optimize your Instagram profile
- Understand the different ways to share organic content on Instagram and how to optimize your content using an editorial calendar
- Use Instagram app features and to share your brand personality and increase engagement
- Use the RACE Growth System to win and retain more customers with your social marketing