Digital marketing team structure

Benchmark your current digital marketing team structures to better plan future business and personnel growth

How will this digital marketing team structure template help me?

We’re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organization. This will naturally depend on the type of business in question, and its size, but there are some common activities that need to be managed.

The aim of this template is for you can compare these structures to your current situation to help plan future changes.

We have included example, ‘model’ structures, based on company and team size and explain the role of a Digital Centre of Excellence (DCoE).

What does the guide cover?

Options for structuring a digital team in companies of different sizes
25 digital marketing activities or key roles (job titles) needed to manage digital marketing including a digital marketing centre of excellence
Separate medium and large-size e-commerce team structures
Structures for large international marketing and multi-brand teams
Marketing team structures for different types of business including SMB, Global B2B Brands, and E-commerce
Broad competences for digital marketing team members
UK Salary ranges for different marketing levels

How is the digital marketing team structure template structured?

The guide is split into 4 key sections:

1. Integration – embedding ‘digital marketing activities’ within marketing and the business.
2. Activities and roles – key strategic and tactical digital marketing activities and roles.
3. Digital Marketing Centre of Excellence (DCoE) – Activities and tools which should be managed centrally in larger organizations.
4. Team structures – alternative options for digital team structure in the marketing organization for different types and sizes of business

Resource Details

Author: Dr. Dave Chaffey
Format: 30+ page Microsoft PowerPoint download with examples of alternative team structures
Related resources:
- Digital marketing job description templates and role definitions
- Digital Marketing Centre of Excellence best practices

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.