Digital marketing job description templates and role definitions

Helping you recruit and develop the right digital expertise in your organization plus benchmark skills and experience

Who are the digital marketing job description templates for?

These templates are for anyone who needs to review their digital marketing team structure or is recruiting digital marketing roles. Typical roles who will this useful:

• CMOs, managers and digital marketing managers
• Small business owners including agency owners

What does the digital marketing job description templates and role definitions download include?

The main part of the guide contains 15 detailed templates for digital role descriptions including alternative job descriptions, main areas of responsibilities, typical tasks, and desirable technical and management skills.

In 2024 we have updated these job descriptions to include new skills required in relation to Generative AI advancements for relevant roles.

We believe these example role descriptions will give a useful framework to apply in both writing job specifications and in helping with scoring key desirable and essential skills during the interview stage.

The 15 different digital marketing job descriptions covered in each template are:

• Analytics Manager
• Content Manager/Content Marketing Manager
• CRM Manager  (incorporating Email marketing)
• Digital Account Manager /  Sales Director (Agency role)
• Digital Director / Head of Digital
• Digital Integrated Copywriter
• Digital Marketing Manager or Web Manager
• Ecommerce Manager
• Marketing Director
• Marketing Executive
• Marketing Manager
• PPC Search Manager
• Search Manager
• Social Media Manager including Community Manager
• Web Developer / Designer

Depending on the size of the company, a “Head of” or “Manager” role such as Digital Marketing Manager or E-commerce Manager may be a single person in the team (often a more junior role in smaller companies) or may have other staff in digital roles reporting into them (typically a more senior role in a larger company).

We have written the job specification such that the roles can be amended for these different sizes of company and scope of work.

Resource Details

• Author: Dr. Dave Chaffey
• Format: A comprehensive and editable Microsoft Word document to help members identify the type of roles they need as well as amend existing job descriptions.
• Related resources:
  • Structuring a digital marketing team
  • Employee development Learning Path

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.