Evaluate content marketing ROI

Learn how to prove the effectiveness and ROI of content marketing and understand how to estimate content creation and distribution costs

Module purpose

Reporting on content effectiveness must go further than simple metrics such as views and clicks. You need to understand whether the time and money invested in content matches up with the results you achieve.

Only then can you truly understand whether you’re getting a valuable return on your investment in content marketing.

In this module, we will cover three frameworks you can use to assess the best KPIs to review to prove the value of content marketing for your organization or clients.

How is the Learning Path structured?

Objectives
Four simple content marketing categories
Additional content marketing metrics
Using the RACE framework to review content effectiveness
How to calculate the cost of content marketing
Costing different types of content complexity
Costing content promotion
Summary

Learning Objectives

Identify relevant content marketing metrics for different types of organization
Understand how to estimate content creation and distribution costs

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This module is in the Content Marketing Learning Path

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