ChatGPT prompt cheatsheet for marketers

An A-Z of 50+ prompting concepts and features you need to use to maximize ChatGPT's output for marketing communications

How will this resource help me and my business?

Using Generative AI tools such as ChatGPT to create marketing copy will become a routine marketing activity, it already is for many. Yet, according to our research, only around 50% of businesses are using it and just 20% are using it in a controlled way.

If you or your business is not using these tools for marketing already, you're already behind and likely to get further behind as they increase in sophistication and others work out the best way to integrate them. 

This cheatsheet gives you a quick, free practical review of the opportunities. Our main aim is to help 'hands-on' marketers who want to start using ChatGPT and similar tools to improve their creativity and output. But we also cover strategic issues like policy and usage for AI which will be useful for managers assessing how to integrate AI into their team.

This guide will help you:

• Learn new prompting techniques to get better output from ChatGPT and similar AI-based tools
• Review your current use of features available in ChatGPT and the paid version, ChatGPT Plus - ChatGPT introduced new features every month, so this is a good way to scan the features and see whether the latest tools are relevant for you
• Consider the implications of using AI in copywriting for your business through creating a AI for marketing playbook or policy

Who is this guide for?

This guide is mainly aimed at marketers involved in reviewing and creating copy from ChatGPT, but it's also aimed at supporting managers who are thinking through the policy implications of using ChatGPT more widely in their teams.

The guide is aimed at helping these roles

• Marketers involved in copywriting for different digital media including search, social, email marketing and web copywriting
• Managers responsible for enabling adoption of ChatGPT in their business including marketing managers, digital marketing managers and agency managers
• Small business owners wondering how they can use AI more  

How is this guide structured?

This Google Sheet, that you can copy and amend to highlight what you don't know, contains these sections:

• Introduction
• An A-Z glossary of ChatGPT features and techniques with over 50 entries. Each includes guidance, plus tips and examples which you can check against those you currently use and could use in the future.
• Marketing applications / use cases and examples of prompting:
  • Strategy and planning
  • Web copywriting
  • Email marketing
  • Search marketing
  • Social media marketing
• Tools - covering our recommended free and paid tools including ChatGPT alternatives

Resource Details

• Author: Dr. Dave Chaffey
• Editor: Amelia Cooper, Smart Insights
• Format: Google Sheet of A-Z concepts, features and prompts you can amend
• Related premium resources:
  • AI for marketing playbook and governance policy template
  • AI for marketing online learning course with over 10 modules explaining how to use AI to improve your marketing communications for different channels

About the author

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.