Review email lifecycle automation options

Learn how to review your options for an email marketing automation programme and plan and implement improvements based on best practices to meet these requirements

Module purpose

The ability for email marketers to tailor their message to their audience in the context of their actions on a website is successful compared to other marketing channels.

This module will show you how to improve engagement with your emails across the entire customer lifecycle by sending automatic, real-time messages to a subscriber based on their actions combined with their profile.

How is the Learning Path structured?

Objectives
Email marketing automation
What are the benefits of email automation?
Email automation and the customer lifecycle
Integrating lifecycle emails with other channels and content
Examples of email automation in action
Email automation maturity
Summary

Learning Objectives

Effectively review your email marketing options across the customer lifecycle
Plan an email contact strategy for automated emails

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This module is in the Email Marketing and Automation Learning Path

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