Optimisation with Google Analytics

Optimisation with Google Analytics quick guide

Recommended member resources for Optimisation with Google Analytics

Toolkits on

• B2B startup digital marketing plan workbook and case study

Ebooks on

• A guide to developing digital skills in your agency
• Account-based marketing best practices guide
• Account-based marketing briefing
• Ad retargeting guide
• Affiliate marketing strategy guide
• Agency guide: client discovery
• Agency pricing guide
• AI and Machine Learning for marketing briefing
• B2B marketing automation best practice guide
• Big book of marketing KPI benchmarks
• Brand campaign launch guide
• Brand storytelling guide
• Brand vision and identity playbook
• Business marketing plan guide
• Change management for digital transformation
• ChatGPT prompt cheatsheet for marketers
• China digital marketing strategy guide
• Competitor benchmarking guide and template
• Conversion rate optimization briefing
• Customer experience playbook
• Customer retention planning guide
• Digital Branding Guide
• Digital marketing case studies
• Digital Marketing Centre of Excellence best practices
• Digital marketing goal setting, evaluation and optimization guide
• Digital marketing models guide
• Digital marketing plan template for startups, small, and mid-sized businesses
• Digital marketing strategy guide
• Digital transformation playbook
• E-commerce design pattern guide
• E-commerce statistics benchmark
• Email marketing and marketing automation buyer's guide
• Email marketing for charities and not-for-profits
• Email marketing re-engagement and reactivation guide
• Email marketing strategy guide
• Email welcome and onboarding guide
• Essential digital marketing developments briefing
• Essential digital marketing tools
• Essential marketing models for business growth
• Evaluating content marketing ROI guide
• Event marketing guide
• Facebook advertising guide
• Future of Digital Marketing 2025 trends report
• GDPR and ePrivacy briefing for marketing professionals
• Google Ads campaign planning and optimization template
• Growth hacking guide
• How to keep your team up to date with digital marketing
• How to optimize your e-commerce merchandising
• How to pitch inbound and content marketing campaigns
• How to pitch web design and build work
• How to sell on Amazon as a 'marketplace' seller
• How to structure different types of marketing plans
• Implementing e-commerce merchandising best practices
• Improving results from your website guide
• Influencer outreach guide for marketing professionals
• Lead scoring and profiling guide
• Learn how to structure a basic marketing plan for an organisation using RACE
• Making the business case for investment in digital marketing
• Managing digital transformation guide
• Marketing buyer persona template and checklist
• Marketing campaign planning guide
• Marketing careers and skills development workbook
• Marketing forecasting techniques for marketing planning guide
• Marketing operations strategy guide
• Marketing technology and media innovation guide
• Marketing technology selection guide
• Marketing your agency effectively
• Measuring and reporting on client campaigns
• Mobile SEO guide
• Navigating the customer lifecycle
• Omnichannel marketing planning guide
• Paid media and digital advertising playbook
• Persona research guide
• Practical e-commerce merchandising advice
• Product launch playbook
• Programmatic marketing guide
• Running international marketing campaigns guide
• Sales and marketing integration guide
• Smarter Facebook marketing guide
• Smarter Instagram marketing guide
• Smarter LinkedIn marketing guide
• Smarter Pinterest marketing guide
• Smarter Twitter marketing guide
• Social media communications for not-for-profit organizations
• Social media marketing playbook
• Social media marketing strategy guide
• Successful SEO guide
• Video and YouTube marketing guide
• Website localization guide
• Website practices for charities

Online training on

• Digital marketing e-learning course
• Using spreadsheets for marketing
• Zero-based budgeting for marketing briefing

Marketing templates on

• 2024 Online marketing adoption statistics compilation
• 2024 Online marketing benchmarks statistics compilation
• 90-day planning templates for implementing marketing and digital marketing plans
• Agency account growth planning template
• Agency B2B digital marketing plan example
• AI for marketing playbook and governance policy template
• B2B digital marketing plan example - packaging industry
• B2B digital marketing plan example – startup company
• B2B startup digital marketing plan workbook and case study
• Brand audit and marketplace analysis template
• Business case template
• Campaign timeline/project plan template and example
• Channel and partner marketing improvement guide and template
• Client discovery checklist
• Content ideation template
• Content marketing playbook
• Customer journey mapping templates
• Customer persona guide and template
• Digital channel roadmap template
• Digital development brief
• Digital marketing budgeting and costing approaches spreadsheet
• Digital marketing job description templates and role definitions
• Digital marketing plan example
• Digital marketing plan example for an e-commerce/retail company
• Digital marketing plan workbook
• Digital marketing planning spreadsheet
• Digital marketing strategy audit/health check
• Digital marketing team structure
• E-commerce success mapping
• Editorial calendar spreadsheet
• Email marketing audit
• Email marketing campaign broadcast checklist
• Email marketing campaign calculator
• Email marketing platform RFP template checklist
• Email marketing report template
• Email sequence contact strategy template
• Example marketing plans (SOSTAC®)
• Free digital marketing maturity benchmarking templates
• Free digital marketing plan template
• Free marketing plan template
• GA4 content audit gap analysis template
• Google Ads Audit Checklist spreadsheet
• Google Ads campaign planning and optimization template
• Google Analytics 4 health check audit
• Google Analytics campaign tracking code creator
• Google Analytics for e-commerce template
• Google SERPs analyzer dashboard for SEO reporting
• Inbound marketing Quick Wins template
• Latest digital media updates tracker
• Lifetime value spreadsheet
• Managing an agency pitch - marketing agency selection scorecard
• Managing SEO playbook
• Managing social media plan example template
• Marketing an agency for new business template
• Marketing budget spreadsheet template
• Marketing campaign plan template
• Marketing SWOT analysis and strategy prioritization workbook template
• Multichannel retail proposition audit and competitor benchmarking template
• On-page SEO and copywriting template
• Online business plan summary template
• Online customer acquisition budget spreadsheet
• Online customer acquisition guide
• Online retail merchandising guide
• Online startup business model template
• Post-campaign analysis report template
• PowerPoint digital marketing strategy planning template
• Quarterly sales and marketing reporting and insights template
• RACE digital marketing dashboard
• RACE Standard Operating Procedures (SOPs) for digital marketing
• Segmentation and targeting workbook template
• SEO gap analysis Excel spreadsheet
• SEO proposal template
• SEO strategy audit checklist
• Social media marketing audit template
• Social media marketing strategy workbook
• Social media report template
• Travel industry example marketing plan
• Web design project plan template
• Website conversion and revenue model calculators
• Website conversion optimization planner
• Website design and build briefing template
• Website performance reporting template

Related statistics

1. Global social media statistics research summary May 2024
2. 2024 Mobile marketing statistics compilation
3. Search engine marketing statistics 2024
4. 2024 comparison of Google organic clickthrough rates (SEO CTR) by ranking position
5. 2024 average ad click through rates (CTRs) for paid search, display and social media

Tools & Software

• 10 recommended AI copywriting tools for creating marketing content in 2024
• 30 website personalization and recommendations software tools
• Revenue model options: 10 revenue generation techniques for digital businesses
• The best free marketing tools that every hands-on marketer should use
• 29 tools to help with your content writing

Key techniques for Optimisation with Google Analytics

These are the related techniques which we recommend as important for managing Optimisation with Google Analytics effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

• Google Analytics campaign tracking
• Google Analytics Integration
• Google Analytics segmentation
• Google Analytics setup
• Google Universal Analytics

View all blog articles on Optimisation with Google Analytics