Google Analytics setup

Improve your Google Analytics setup with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Use our Google Analytics setup guides to audit how well you use its features to improve your website and campaigns.

Google Analytics setup quick guide

Google Analytics setup success factors

Although Google Analytics gives useful data as soon as you install the tags, but there are a host of other issues to setup to get the most from Google Analytics including:

Goal setup
Event tracking
Advanced Segments
Custom reports
Marketing campaign tracking
E-commerce tracking
Social media campaign tracking

Google Analytics setup definition

Setup involves configuring Google Analytics to work best for a business, so that you work out well your different methods of driving traffic to the site or sharing content are working. It's important to think which journeys generate value for the business and you need to setup goals and event tracking to do this. Many don't.

Recommended member resources for Google Analytics setup

Marketing templates on Google Analytics

Tools & Software

Key techniques for Google Analytics setup

These are the related techniques which we recommend as important for managing Google Analytics setup effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Google Analytics setup

Explore this Toolkit

The Digital Marketing Strategy And Planning toolkit contains: