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See what's includedWe're about to take a bit of a break, so we thought we'd say "Hope you enjoy your break".
I'd also like to say a big "thanks" to all who have shared ideas on marketing better through posts, comments and shares over the year. We're looking forward to sharing more of the latest insights with your help next year.
We would also like to thank all the talented folk who worked hard to create the new SmartInsights.com including designers Anna Weaver and Chris Leach of First 10, Paul Rouke of usability company PRWD, plus James Wray and Alasdair Wightman. Thanks guys!
We've covered a lot of tools to help with analysis and planning, so will end the year with one more recommendation. Since we've launched the new site we've started using the excellent Clicky alongside Google Analytics. Here's an idea of where our site visitors are based from earlier today.
The map uses Clicky's map for the last 1,000 visitors. Not so useful maybe, but there are plenty of other useful features we do recommend and we'll cover in a post next year.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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