With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals!
5 steps to selecting a new email marketing service:
Before switching you need to determine your requirements. Have you outgrown your current provider? Do you need extra features that they do not provide? When choosing a new vendor you need to make sure their features will help you achieve your business needs, now and in the future. Do you need more robust reporting and analytics? Integrate SMS messaging into your content strategy? Or, do you need greater capabilities in segmentation and personalization? When choosing a new vendor, think about :
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To make it a little easier for you, we have listed the most popular 5 email marketing systems for a small, medium and large business according to what current companies are using.
According to SimilarTech the most popular email marketing system is MailChimp. Followed by Constant Contact.
The top 5 email marketing systems:
MailChimp remains the top email marketing system for the top 10k sites with Adestra coming in second.
But, it is important to choose an email marketing system that best suits your company's needs and goals. SimilarTech also breakdown the industries that are using each email technology. This may aid in your decision making as you can see which industries are using which email technologies. If for instance, your business is in the ecommerce industry, only 4.74% of 'shopping' websites use MailChimp regardless of it being rated the most popular.
Request demos of your shortlisted email marketing systems to decide which one is best suited to your requirements.
SimilarTech also breakdown the most popular marketing automation technologies. This shows a very different list of software - including Marketo, Pardot, and TowerData (a data management software).
The top 5 marketing automation technologies:
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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