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Email has limitations in what can be displayed correctly in email clients. But none more so than video playback.
The safest route would be a static image, meaning that a static image would display for all clients. But as this chart shows, this has become rather old school, as only 2% use this method. A staggering 52% of the clients use fullscreen or inline video embedding. Animation (.gif animation), accounts for 46% of the total of sends.
Before we all suddenly start to add inline video, there are a few points we need to remember:
Email clients vary in how they accept videos playing in your inbox. So it comes down to your client base and their email client. Rolling out a major email design change can alter your deliverability and how your client engages with you. If you send a video that they cannot see, it will be almost like you are excluding them. So remember test, test and test again.
By Kim Greenop-Gadsby
I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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