Keep yourself (and your team) up-to-date, improve your marketing results and learn new skills to develop your professional career with an integrated system of guides, templates, micro e-learning and a personalized learning plan.
Learn More
Offer ends in:
Value: [rating=4]
Our commentary : With video becoming more widespread across the web and test showing it's effective for conversion, I'm being asked increasingly whether there are any good technologies for embed video in email. While there have been claims to do this in the past, none of the solutions I've seen are reliable enough. This review by Campaign Monitor explains the options well.
Please let me know if you know of any other tools.
Marketing implications : The evaluation shows that since Javascript is disabled in most email clients, embedding Flash, QuickTime or Windows Media really isn't an option. So you have to fall back on animated gifs if you want a reliable approach and these are becoming more popular. This report from Smith Harmon has some good examples of Animated Gifs in email.
Recommended link: Tools to embed video in email - summary
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on …..
