Have you inadvertently bought into an email marketing myth? It is easily done, but you could be losing out.
Email Marketing works differently for different brands and industries, so in this infographic EmailMonks are dispelling the myths that Tuesdays or Thursdays are the best days for email campaign broadcasts.
They have collated 15 myths, backed by evidence, to share how email campaigns can be more successful through companies adopting specific email marketing techniques. For example...
Brands are doubling their open rates by increasing the frequency of their emails and and re-emailing with a change in 'subject line' to lift non responders.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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