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Our commentary : A new ten page whitepaper from Lyris to help review your email strategy into 2011. If you haven't seen it, my 10 factor email marketing audit may also be useful to benchmark your approach.
Marketing implications : These are the 10 strategy issues covered in the Lyris report:
1. Email Remains the Cornerstone
2. Email Automation as an Essential
3. Web Analytics Enhances Email
4. Social Media Maximizes Email
5. Mobile Marketing Goes Mainstream
6. Search Marketing Extends Email Marketing Intelligence
7. Global Reach Equals Opportunity
8. Relevance Builds Engagement
9. Integration Reinforces Online Marketing
10. Marketing Technologies Provide Competitive Advantage
Recommended link: 10 email strategies whitepaper from Lyris (PDF requires registration)
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
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