Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketing strategies, Pure 360 have released an infographic from their research to share more insight on how email marketing is being used in 2014.
Companies were asked how they are are using email marketing, and if they have an email marketing strategy.
57% have an email marketing strategy, and 65% feed back on results. The sector most likely to have a strategy is the Retail Sector and the fourth most likely to be implementing one.
Thanks to Becky Hesilridge for sharing their advice and opinions in this post. Becky is the Social Media & Online PR manager at Pure360. You can follow her on Twitter or connect on LinkedIn.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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