According to MarketingSherpa, on average, marketers lose 25% of their email list every year. HubSpot have also modelled email database decay and suggest a similar figure if you don't take action. Essentially, subscribers stop engaging with your brand which results in fewer clicks and unsubscribes meaning that the number of active email subscribers falls.
Added to this, the role of subscribed yet unengaged consumers can be crucial when it comes to hurting the inbox placement rates, which can ultimately lead you to spam folders. So, what to do when your holy emails are being flagged as this hex called spam?
Re-engagement emails- the divine jackfruit can act as an elixir to bring your dead email list to life. Due to its inherent specification, re-engagement emails only target inactive consumers that give your email campaigns an accurate perspective.
According to the Stats 45% of recipients who receive re-engagement emails read them. Though, it is believed that only 24% of inactive consumers read the re-engagement emails.
To learn more about how this, ahem, 'Divine Jackfruit', works view this detailed infographic from Email Monks:
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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