Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic content is increasing conversions in transactional email campaigns.
Their Infographic and guide explains how to optimize your email campaigns, sharing practical information for planning and delivering your personalised content based on the activity of your email recipients. Steps like embedding live social feeds in your emails or including cross- sell recommendations in your order confirmation emails can increase revenue.
You can download their Dynamic Transactional Email E-Guide (registration is required).
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on …..
