Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedWhat are consumers expecting from experiences created by retailers in the UK and USA, and how are retailers satisfying their needs for the ultimate sale? Consumers in the UK and those across the pond are looking for the best offers, a rewarding in-store experience and a high level of customer, which is what we would expect.
It's interesting though that the differences are around stock/production information; 52% of American consumers feel let down compared to 28% in the UK.
So what should retailers be offering their consumers, if it's not already in place? The research highlights tactics such as consistency of prices across channels to reinforce trust and displaying real-time information.
The full In-store retail report can be accessed from Displaydata.
For more on creating in-store digital retail experiences see this post on in-store digital retail experiences and our Expert member guide to reimagining the retail digital experience by Tery Spataro.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 9 resources
The E-commerce/retail toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
