Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Multichannel retail strategy
'Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and sell' are increasingly waning. The in-store experience needs to compliment and work with the ecommerce experience by adding a sense of magic and hyper personalization that is so perfect to each individual that it can't be found elsewhere. Retail needs to be the theater!'
This quote inspired our ebook by Tery Spatero on Reimagining the in-store Digital Retail Experience - Creating a strategy for integrated in-store retail. This gives many examples of how businesses are creating multichannel retail experiences.
These are the related techniques which we recommend as important for managing Multichannel retail strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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