This infographic isn't a compilation of different unreferenced sources, rather it's based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess their attitudes toward online shopping and digital advertising.
'It found that personalized ads lead to a dramatic improvement in a marketing channel’s perceived influence, as well as a channel’s ability to encourage consumers to take action'.
Their findings delved into shopper behaviour by understanding:
The infographic provides more key highlights and Sociomantic's site gives more details.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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