Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Merchandising is the retail technique to increase sales and profitability that we hear a lot about in traditional retail, but not so much online. See our expert resources for ideas and examples of smarter e-commerce merchandising.
Online merchandising involves a range of techniques to increase revenue per visitor from new buyers and existing customers by presenting the most relevant products and offers to help the purchase decision.
Using Ecommerce personalisation tools to give recommendations at different points in the customer journey is perhaps the best known online merchandising technique.
This post from Siobhan McMullan gives some common ecommerce trading examples across category, product pages and navigation from different e-retail brands. It includes examples of giving the customer the opportunity to choose the best way to select their product; selecting based on trends, narrowing down the products they're reviewing or choosing the best add-on products.
These are the related techniques which we recommend as important for managing Merchandising effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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