Research by retail week and Metapack has revealed what eCommerce organisations value most in a delivery provider. The answer is clear: reliability. A whopping three-quarters of the businesses asked in the research agreed this - meeting customers' delivery expectations - was the most important thing when it came to delivery.
This is hardly surprising. Customers are not forgiving when it comes to late deliveries, or worse still, when they never arrive at all. As an eCommerce site, you'll know it's far easy to get a previous customer to come back for repeat business than it is to get a brand new customer. So when if you annoy a customer by missing a delivery thanks to an unreliable provider, you've probably lost that customer for good, and with them all that valuable repeat business.
So if you're an eCommerce site, make sure your delivery provider is super reliable, if it's not, you could be losing out to the competition.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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