Here we're sharing new e-commerce findings by Verdict, who surveyed over 10,000 on-line shoppers to reveal a forecast that the 'UK’s e-retail market will grow by almost 50% over the next five years to reach £50bn by 2018. One pound in every seven will be made online'.
Something that I found interesting and surprising from the research is that
‘Only 4% more people considered store shopping more enjoyable than online, a gap that’s lowered since the 25% recorded 18 months ago'.
The report highlights some other interesting findings about buyer behaviour:
Verdict’s Infographic below summarises some of the key findings and to find out more about the report, you can contact Verdict by email at [email protected].
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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