Retailers have become creative in their use of digital technology to create an interactive shopping experience, as the trend continues as buyers are showrooming and stores are looking for ways to interact with their buyers in-store to boost sales. During Christmas, we showcased how retailers such as Ted Baker and Barneys created exciting digital displays and this has been embraced on a personal level, by the Designer Rebecca Minkoff in her American Stores.
The Minkoff stores were looking for 'a problem-solution approach' to technology; to take away the frustrations and pains of shopping. Their solution was to provide touchscreens as part of the shopping experience. In-store shoppers can request items and ask for assistance in their dressing rooms via touchscreen wall technology. There are instant benefits too for the retailer as it provides real-time stock inventory and shows which merchandise is currently being tried on.
Watch the video to learn more about how they connect in-store with their shoppers.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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