A recent study by Barilliance of 200 ecommerce websites has discovered some rather interesting trends in the world of cart abandonment best practices. It shows that sending cart abandonment emails very soon after the cart is abandoned is actually more effective than sending it a day later.
It also revealed a big gap between the industry average of an 18% conversion rate for cart abandonment emails, and the best in the industry who achieve 40% conversion. If you could close that gap and join the ranks of the best in the industry you could be converting over double the amount of people who abandon their carts! Just think of the ROI possibilities of investing sufficiently to achieve that conversion rate.
For more insights on cart abandonment emails see the full infographic below:
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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