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Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedAccording to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps (10) and messaging apps (10%) and then retail apps (7%).
Most users are using apps to keep in touch with people via social media and messaging or to play games, perhaps while they on a car passenger or on the train to work. Peoples smartphones are assisting peoples lives by keeping them social whether that's on social media or via messaging apps, and phones are also entertaining people.
The research looked at wider mobile app uses and found over half (51%) said they use apps 1-10 times per day, though, in reality, people don't sound so this could be underreported.
The survey also explored why users may delete apps, finding a quarter (25%) delete apps purely because they lack storage on their phone, over 3 in 10 (32%) delete apps because they haven't used it. It's likely this is why people believe they should delete an app, but a lack of space forces users to re-think why they have the app on the phone in the first place and if they use it enough to keep it.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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