Autographer is different from other wearable devices in that it can automatically capture and store thousands of high resolution photos based on motion-sensing intelligence. It has five sensors and GPS capability which show when to take a photo based on subtle changes in light, colour, motion, direction and temperature. All of these parameters are recorded too.
Disclosure: I’m mentioning this launch since I’ve been involved in advising on the marketing of the product, but also because it’s a real innovation and it’s good to see a British company launch a cutting-edge tech product. This article in The Independent explains how OMG, the Oxford-based technology business is working with media agency BBH to launch the product.
Of course the iPhone5 was also launched in September, but I think most reading this will know about this! The iPhone 5 has a different screen resolution to previous models taller at 1136-by-640 pixels, compared with 960-by-640, so you may start seeing this recorded in your analytics. Here are the implications for design - more testing of apps and designs required unfortunately.
This summary was created by Dave Chaffey of Online marketing strategy advice site SmartInsights.com.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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