What’s New in Marketing July 2013

Our roundup of the "need-to-know" developments in digital marketing and technology

The main development across the major digital marketing platforms in July was the upgrading of Google AdWords to Enhanced campaigns and adding Promotional tabs in Gmail. There were also significant developments of analytics tools for Facebook, LinkedIn and Google this month. So, in our five categories this month we focus on advice to improve marketing effectiveness.

Strategy and planning

• Are you ready for Marketing 2020 Steven Van Belleghem asks how we should be preparing now for future shifts in marketing.

Here’s a summary of his ideas:

• The top 10 most useful digital marketing statistics sources? In July we released a new compilation of 50+ trends available for Expert members to include in their business case presentations. But many of the best stats are freely available - we feature them in this post for which we created a custom search engine you can search within these sites only.
• A new Conversation Prism - Over the years The Prism from Brian Solis has been thought-provoking for many marketers. Here, Dan Bosomworth asks… Does it help or does it hinder?

Social media marketing

• The New Facebook Insights tutorial Facebook rolled out their updated interface and KPIs in August - see this great in-depth tutorial from Marie Page to learn how to optimise your Facebook Marketing. Facebook also announced Embeddable posts which is another feature to watch out for in future.

• Measuring social media ROI - this seems a perennial challenge for marketers - it was our most popular post in July. Here Dan Bosomworth highlights new research on social media ROI and presents different models to quantify your social campaign effectiveness.
• Using your social media profile to help win your next job. Something to help you personally here - this new infographic from Reed Global gives 10 social media tips to help you stand out.
• New LinkedIn Marketing features - New Sponsored updates an update to Company page analytics 

Search marketing

• A briefing on Google’s New Keyword planner - The Google Keyword Tool has been a powerful tool for many years to help understand customers’ needs and set targets for search marketing. But it’s due to replaced soon so it’s time to get familiar with the new Keyword Planner. Jonathan Saipe gives 5 key features and differences.

• Google AdWords Summer 2013 enhancements

![Summer compilation(http://www.smartinsights.com/wp-content/uploads/2013/07/timedayadwordsearch.png)

• Moz SEO Ranking factors update - A bellwether for those working in SEO, it’s also useful for marketers to know the most important factors when discussing with their agencies and specialists.

User experience, analytics and conversion optimisation

• Google announced a major update to Advanced Segments - Justin Cutroni called it "one of the most important changes ever made to Google Analytics. Our alert outlines why.

• A guide to 10 ways to segment website visitors using. A companion post by Dave Chaffey summarises the main types of Advanced Segments you should, could be using.
• A briefing on customer experience management There is a move from user experience on a site to a more holistic Customer Experience Management (CXM) - Rob Yardy introduces it including Forrester’s 6 key elements.

Email marketing and CRM

• The implications of Gmails new tabbed inbox - Tim Watson gives the full low down
• 12 Smart Email data capture options - a detailed guest post from Skip Fidura to help you find ways to grow your subscribers more quickly.
• New research showing which subject lines boost response rate - This analysis from Regular writer Mark Brownlow gives five key takeaways.
• Benchmarking email effectiveness - This webcast and report from dotMailer gives ideas to take your email marketing "up a notch or two".