Value/Importance: [rating=3]
Recommended tool: Add This Services
We thought it would be useful to share this free tool available from Add This, the company behind one of the webs most popular sharing bar. Remember that companies such as Add This (and ShareThis whom we've mentioned before) track a lot of data surrounding the use of their social sharing tools. The service that we're referencing here enables you to look at the usage of share services by country.
Some key observations
The importance behind these pieces of insights is that it reminds us to keeping asking the questions, the put the users first and not assume too much.
This research could be really useful if you are deciding on which sharing services to use or want to justify it to colleagues - the data is robust. The pretty significant variations by country will be extremely useful if you work across several markets.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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