According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected. It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior and data collection.
Many businesses are yet to make a case for real-time marketing, saying they need to prove ROI before implementing. This is due to the lack of stakeholder buy-in.
What does this mean for marketers? By adjusting your marketing communications you can develop a more personal approach to reach your audience. Businesses that are putting themselves in a position to act in real time are more likely to meet their customer's demands.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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