Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedSalesforce, a content partner of SmartInsights, surveyed 300 small business owners (defined as businesses with less than 100 employees. They found that whilst some marketing techniques such as social media and email marketing were very popular, the vast majority of small businesses were failing to use more advanced techniques which could deliver more value. 93% did not use marketing automation, and 91% did not use a cloud-based CRM system. 4 out of 5 businesses said they did not use any SEO techniques, and only 21% used digital advertising.
To say they are missing a trick is an under-statement. Social Media Marketing, the most popular activity, often fails to deliver ROI, and should be used as more as an engagement tool rather than one to gain customers. SEO and Marketing Automation have huge potential, yet most small businesses are not utilizing them. The majority aren't even using email marketing, which usually ranks very highly in our surveys of the marketing techniques which deliver the highest ROI. Small businesses should review what marketing techniques they are using in 2017 and consider if they can invest in the more advanced marketing tactics in 2017.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Turbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
From B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
