Paid search marketing - impact on consumer purchasing?
We are highlighting this Infographic as it gives some good tips on how to reach your consumers, their buying process and the mobile devices which they prefer to use.
It's from iAcquire who are looking to show the impact of search advertising on the consumer, demographic influences and use of mobile devices.
Did you know that the 'likelihood of visiting the second page increases with age' and '70% of mobile searches lead to an action on a website within an hour'.
Results are collated from resources including Nielsen, Experian and Pingdom.

You can read further results of the survey in their video.