Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK.
Related search terms to Halloween had 11.4 million searches, compared to 7.3 million related searches for Christmas related results.
The data was for Halloween and Christmas 2016 - so let's keep an eye out and see how 2017 pans out once Christmas has passed.
The analysis also found that Halloween was also more mobile than Christmas, with more people searching for Halloween related search terms on a mobile compared to Christmas.
There is an expectation among marketers that Christmas is incredibly "mobile" and it probably isn't considered that more people would search for Halloween related search terms, compared to Christmas. However, data should be interpreted carefully, as the average Brit spends £645 on Christmas including presents, food, drink and party hosting. Though Halloween spending was expected to hit $9.1 billion in 2017, an average of $86.13 on Halloween related products for each other. It's big, but perhaps not quite as big as Christmas - though Halloween does have truly global appeal.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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